Tj Power is a No.1 Sunday Times bestselling author of The DOSE Effect, neuroscientist, and founder of The DOSE Lab, a research-driven organization exploring how dopamine, oxytocin, serotonin, and endorphins shape human performance, wellbeing, and behavior in an increasingly digital world.
Now a leading global voice on how humanity navigates the accelerating nature of modern life, Tj has built an online community of over one million followers and regularly appears on major TV networks including Sunrise, ITV, CNN, and The Morning Show.
Tj began his academic journey at the University of Exeter, where he later lectured and developed a third-year module on the neuroscience of mindfulness, alongside publishing research in the Journal of Cognition. During this time, he identified a critical gap in how neuroscience was being applied in real-world settings, leading him to create the DOSE® framework – a practical, science-backed approach to rebalancing brain chemistry for improved health, mood, and performance.
Over the past four years, Tj has delivered more than 650 live keynote experiences and trained over 100,000 individuals within elite organizations including Amazon, TikTok, Salesforce, Accenture, Coca-Cola, the NHS, and Oxford University. He is known for bridging deep brain science with raw, practical energy – translating complex neuroscience into simple, actionable tools that drive immediate change.
Through the DOSE® Experience, Tj delivers one of the world’s most interactive keynote formats, combining live brain chemistry assessments, real-time audience data, and gamified challenges to create measurable shifts in performance and wellbeing. DOSE® Lab data demonstrates a 50% improvement in phone habits, a 31% increase in confidence and self-belief, a 49% increase in daily motivation, a 59% boost in energy levels, a 53% improvement in sleep quality, and a 48% increase in attention span.
At the core of his work is a defining insight: modern stimulation is rewiring how we think, feel, and perform. Tj equips individuals and teams with the tools to break free from dopamine addictions, regulate their nervous systems, improve focus and decision-making, and build resilience in the intensity of the modern world.
Tj is widely regarded as a go-to authority for unlocking human potential in the digital age.