Tiffani Bova

The expectations of your customers (and employees) are changing rapidly due to digital transformation. New technologies are constantly changing how we interact and do business. In this entertaining and informative talk, Tiffani Bova shares the results of a world survey on customer expectations. Audiences will come away with knowledge on how to improve their businesses in terms of experience, innovation, trust, and values.

Why do so many of the most promising businesses fail to achieve consistent, sustainable growth? It’s because they try the same strategy as everyone else. There’s no one-size-fits-all strategy—a winning strategy for one business may spell doom for another. In this eye-opening talk, customer growth and innovation expert Tiffani Bova draws on her expertise as a consultant and practitioner to devise a new framework for business leaders looking to pursue growth.

Audiences will come away with knowledge of the ten simple—but easily misunderstood—growth paths, how to get a handle on their particular business context, and the right combination and sequence of growth paths to take them into the future.

How can you grow your sales beyond your initial client bases? One of the best ways is to provide a positive customer experience. But with the proliferation of technology and devices, the customer is now smarter and more powerful than ever. Macro trends such as social, mobile, cloud, big data, and IoT are forging a new era of engagement where the consumers are more disruptive than the technology itself. So how will you help your customers—and your own firm—connect? In this engaging talk, Tiffani Bova, will address how companies of all sizes can create new business practices that leverage technology to strengthen customer relationships and accelerate sales and growth. Attendees will hear actionable takeaways on how to create a customer-centric business and long-lasting brand loyalty.