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Recognised as the 2024 Enterprise AI Leader of the Year, Seth Watts is a respected entrepreneur and technologist with over 25 years of experience in software, marketing, and business development. Beginning his career as a coder in 1996, he quickly made his mark by designing innovative marketing automation systems for prominent firms.
Throughout his career, Seth has co-founded several successful technology startups, each focusing on fintech and PropTech solutions that streamline financial processes and marketing efforts. His most recent venture, CampaignAgent, revolutionised the way businesses finance and manage marketing expenses. Under his leadership, CampaignAgent became Australia’s leading provider in its sector, facilitating nearly 50% of the country’s $2 billion annual marketing spend each year.
In 2023, CampaignAgent was acquired by REA Group, one of the world’s leading property technology companies. Since the acquisition, CampaignAgent’s growth has accelerated, serving as a powerful case study on successfully integrating a fast-growing startup into a large industry leader.
Recognised for building strong relationships across industries, Seth focuses on enhancing established businesses through technological innovation rather than disrupting them. He leverages the latest technology to help companies increase efficiency, expand their offerings, and enhance profitability.
As a speaker, Seth shares his insights on the application of artificial intelligence, the future of work, and the impacts of AI on organisational structure and strategy.