Sam Lane

Sam Lane

Award-Winning Journalist and Moderator
Other info

Speaker fees: We're not able to provide this information on the website. Please call us on 0450 077 997 for more information.

About Sam

“Sam Lane is a pioneering broadcast journalist and author. Her award-winning work spans print, television, radio and podcast. The new co-host of ABC radio’s flagship national sports program, ...”

Sam Lane is a pioneering broadcast journalist and author. Her award-winning work spans print, television, radio and podcast. The new co-host of ABC radio’s flagship national sports program, ‘Summer Grandstand’, Sam also hosts the ABC podcast, ‘The W – with Sam Lane’.

A trailblazer in Australian sports media, Sam forged new ground in AFL men’s telecasts and coverage, was an inaugural member of Channel Seven’s AFLW broadcast team, and a voice of authority since season one.

A sought-after specialist interviewer, Sam was engaged to lead an audience with Andre Agassi at a leadership summit in 2024, conducted powerful interviews with Jelena Dokic at the Australian premieres of her documentary ‘Unbreakable’, has worked closely with Australian of the Year Adam Goodes, and co-hosted the acclaimed national speaking tour of basketball legend Luc Longley in sold-out theatres.

In diverse settings, and for a broad range of clients, Sam is consistently praised for enhancing events through her research, delivery, engagement and warmth.

Sam’s first book, ROAR, is the definitive account of the birth of the Australian Football League’s elite competition for women. Published in 2018, ROAR was formally endorsed by Australia’s first woman Prime Minister, Julia Gillard. ROAR became part of the global movement for gender equity, diversity, and inclusion, with the AFLW catalysing profound change on and off-field. Sam’s keynote presentations on the topic include one at the Australian Embassy in Paris.

Watch Sam in action

What people say about Sam

An absolute delight to work with. She was engaging, energetic and nothing seemed to be too much trouble for her. Often we end up flying by the seat of our pants as the event unfolds, but this didn’t faze Sam, who accommodated our every request.

– Toccolan Football Club

Thank you for making this the very special night it was, Sam Lane. Love your work! Your professionalism and attention to detail shone through and inductees were made to feel at ease in your company. I would highly recommend Sam for anyone needing a top-tier MC for their event.

– CEO Sport South Australia

Sam shared her personal experiences with the audience whilst showing that anyone can achieve their dreams with persistence and taking a gamble. She was very well received by all at the event.

– Gippsland Event Management

Sam provided flawless MC duties and facilitated the Thought Leaders panel with style. Red Letter Management would not hesitate to recommend Sam.

– Red Letter Management