Peter Birtles

Peter Birtles

Group Managing Director & Chief Executive Officer
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About Peter

“Peter Birtles joined Super Retail Group in April 2001 as Chief Financial Officer and was appointed as Group Managing Director in January 2006. Over the last ten years he has overseen the growth ...”

Peter Birtles joined Super Retail Group in April 2001 as Chief Financial Officer and was appointed as Group Managing Director in January 2006. Over the last ten years he has overseen the growth of the Supercheap Auto, the development of BCF and the acquisitions of Ray’s Outdoors and Rebel Sport Group. During this time, Group sales have grown from $500?million to over $2.3 billion. Peter was named 2013 CEO of the Year by The Australian’s Deal Magazine and 2014 CEO of the Year by the National Retailers Association (NRA).

Prior to joining Super Retail Group, Peter spent 12 years working with The Boots Company in the United Kingdom and Australia in a variety of senior finance, operations and information technology roles. Peter is a Chartered Accountant who started his career working with Coopers & Lybrand.

Peter is a Non-Executive Director of GWA Group Limited and is the Chairman of the Retail Council.