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Matt Purcell is one of Australia’s leading marketing and brand strategists, known for helping founders, teams and leaders connect with not just more people, but the right people.
His expertise has been sought by organisations including the Australian Government, American Express and TikTok, as well as prominent personalities such as Mark Bouris and Layne Beachley.
In 2025, Matt was recognised as one of Australia’s Top 100 Young Entrepreneurs by Business News Australia and named Sydney Young Entrepreneur of the Year in the Media category. A TEDx speaker and regular media commentator, he has become a go-to expert for businesses and leaders looking to sharpen their message, strengthen their brand and build meaningful influence.
Matt has consulted with hundreds of small businesses across Australia and is the founder of KYU Media, an award-winning creative agency, and Social Kung Fu, Australia’s #1 verbal self-defence education company.
As an adopted Korean-Australian, Matt brings a deeply personal perspective to communication and storytelling. His approach is grounded in lived experience, personal story and practical, real-world skills.
Down-to-earth, engaging and highly practical, Matt makes audiences laugh, think and walk away with ideas they can immediately put into action.
