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Born into retailing, Martin Butler is a true hybrid. Part retailer, part marketer, Martin uses this unique combination to inform his clients and audiences. Regularly sharing his views in articles and editorials, he now enjoys travelling the world researching and writing on winning the war for the modern customer.
His keynote lectures at international business schools and conferences highlight the non-negotiable importance of never-ending change, the dynamics of the customer revolution and the absolute role of ’emotion’ in modern commerce. Martin has also enjoyed considerable success by developing highly interactive workshops that help customer-facing organisations put the modern customer where they belong – at the heart of the business – he calls these his corporate ‘mind-set’ sessions!
During a thirty year career Martin has worked in many top international advertising agencies including the DMBB, Grey and Saatchi networks. He started his career working for clients as diverse as Nestle, News International and Playtex but within a few years became one of London’s youngest advertising agency owners by launching his own company.