Deemed “Australia’s first professional Instagrammer” by national
media, Lauren Bath pioneered the Australian influencer industry. She
has an impressive client list, having worked with global destination
marketing bodies including Tourism Australia, Switzerland Tourism,
Tourism South Africa, Tourism New Zealand, Canadian Tourism
Commission, Visit Finland, and Visit Dubai, as well as many major
brands such as The Plaza New York, Travel Insurance Direct, VAIL
Resorts, Olympus Australia, Intrepid Travel, Visa Australia, Australia
Post, and Moët & Chandon.
Additionally, Lauren is a co-founder of “The Travel Bootcamp,” an
inspirational event designed to teach people how to get paid to
travel, and the creator of “Get Camera Confident,” an online
photography course for beginners. Her charitable pursuits include
running photography tours to Zimbabwe, supporting anti-poaching
efforts and conservation, and raising awareness of the misuse of
animals in tourism.
With an online audience of close to half a million followers, she is not
only one of Australia’s most powerful travel Instagrammers but also
a savvy social media consultant, educator, and public speaker. In
2015 she was a Finalist in the Gold Coast Women in Business Awards
in the “Women for Change” category. Lauren has been featured by
Travel + Leisure, Daily News, News.com.au, 60 Minutes, and
Mashable, among many others.