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With a background in retail, entertainment and strategy, Jonathan has been creating and advising businesses for almost three decades. He was the youngest ever Chairman of the British Music Industries Association. Later, as Commercial Director for Ministry of Sound, Jonathan turned an analogue company into a digital powerhouse, helping to expand the global franchise around the world. He also launched the first-ever Sky TV station specifically for musicians, “The Musicians Channel”, generating higher viewing figures than MTV.
An entrepreneur and investor, Jonathan has nine start-ups to his credit. He has also advised well-known, blue-chip companies including Google, Microsoft, Apple, P&G, Unilever, Nestle, Lego, Heineken, Sony and IKEA, and is trusted by senior executives around the world to convert his insights on perpetual change into profitable business strategies and personal success.
As a thought-leader, he contributes to numerous publications including Forbes, Google’s Think Insights, and The British Airways Business Life magazine.
Jonathan MacDonald’s latest book “Powered By Change“ (a Sunday Times Bestseller and winner at the 2019 Business Book Awards) introduces ‘The Windmill Theory’ and demonstrates how businesses can be designed for perpetual success. His next book, currently in production, focuses on mindset, psychology, and strengthening your thought muscle.
To fuel his quest for new insights into the human mind, and to create the foundation for his next book, Jonathan recently received a diploma from the National Research University High School of Economics in Neuroeconomics, an emerging interdisciplinary field looking at how economic decision-making actually happens inside the brain and how it determines a course of action.
Powered by Change requires leaders to adopt a more radical view about the way business is done. The Windmill is constructed using four blades: Purpose, People, Product and Process. Getting these four blades to work in harmony with one another leads to an empowered business that can use the winds of change to fuel business success.
Powered by Change is filled with examples and stories from around the world, including global corporates and start-up ventures, alongside colorful insights and above all, actionable steps to take to achieve competitive advantage. Key topics include change, innovation, leadership, strategy and futureproofing.
