JoAnna “JJ” Ferrari

JoAnna “JJ” Ferrari

High-Stakes Communication Expert  |  Transformational Leadership Strategist
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About JoAnna

“Lessons From a Lifetime of Change Thirty years of business leadership and international speaking were erased overnight when JJ Ferrari began her transition to live openly as female. Her career, ...”

Lessons From a Lifetime of Change

Thirty years of business leadership and international speaking were erased overnight when JJ Ferrari began her transition to live openly as female. Her career, reputation, and network disappeared in an instant. Rebuilding from scratch wasn’t just about restarting a career, it was about rediscovering what personal effectiveness, resilience, and courage really mean.

From Near-Failure to Leadership

JJ’s business journey began far from the boardroom. With a background in biology and genetics, and experience as an entertainer, actor, and model, she landed her first role in a call centre as a commission-only salesperson. Within two weeks, she was nearly fired for poor performance. Within eighteen months, she was running the entire call centre as its director.

The shift wasn’t luck. With a young family depending on her, JJ tapped into her own personal effectiveness transforming pressure into performance and setbacks into accelerated momentum. That choice to trust herself launched an unexpected career path, taking her from struggling salesperson to leader, and eventually onto global stages as a speaker, trainer, and consultant. Over the years, she’s helped thousands of businesses across five countries build teams, strengthen leadership, and achieve breakthrough results.

The Personal Effectiveness Equation

What JJ discovered along the way is that the causes of success matter more than the outcomes. She defined her own Personal Effectiveness Equation; curiosity, courage, creativity, communication, and connection. These five abilities have taken many forms throughout her career, but they’ve always been the foundation of how she grows herself and others.

What people say about JoAnna

JoAnna presented at our Spark the Change event and talked about bringing meaning and purpose to work. Jo’s session was extremely well received, highly praised and top-rated in participant feedback. Engaging, memorable, inspiring and valuable- I absolutely recommend Jo as a presenter and speaker.

– Vicki Young, Lead Curator Spark the Change Melbourne 2018 and Director Big Brothers Big Sisters Australia

It was very obvious that our audience was astoundingly impressed with JoAnna’s presentation and we received a very positive response from all our attendees as well as in the feedback following the session. JoAnna speaks with conviction, clarity and humour and we would welcome her back to speak with us any time.

– Marty Jovic/Partner Sponsor @PwC

JoAnna is an inspirational and motivational speaker. Her passion is infectious, and she is able to engage her audience effectively and with verve. JoAnna is also skilled at distilling the main points of a presentation into easy to inspire and remember points.” JoAnna inspires her audiences who are full of praise for both her speaking content and her presenting style.

– The Stella Network at BT Financial Group

JJ was an absolute professional to work with, and she showed continued enthusiasm despite the challenges in attending and moving to a virtual format.  Her openness and humility demonstrated on the day extended to everyone in the audience.  Her ability to share her personal life journey touched everyone in the room and brought us all closer to her and the truths of supporting and nurturing gender diverse work places and individuals within them.  JJ has an engaging quality and gravitas to her stage presence.  She captivated the 600+ audience, no mean feat when beaming in on video conference.  We were delighted to have her as our keynote address at the Crown Perth PrideFest Luncheon and look forward to welcoming her back to work with the Crown community on future opportunities.

– Crown Perth Pride Committee

I wanted to send you a sincere and huge thank you for dedicating your time today, sharing your story and insights with the TikTok Australia team. It was the most sincere and authentic speech I’ve heard in a very long time. Thank you for having the courage to speak about this and bring the conversation on identity, gender and humanity to the fore. It was greatly appreciated across the board.

– Tik Tok Australia

JoAnna is an inspirational and motivational speaker. Her passion is infectious, and she is able to engage her audience effectively and with verve. JoAnna is also skilled at distilling the main points of a presentation into easy to inspire and remember points.” JoAnna inspires her audiences who are full of praise for both her speaking content and her presenting style.

– The Stella Network at BT Financial Group

It was very obvious that our audience was astoundingly impressed with JoAnna’s presentation and we received a very positive response from all our attendees as well as in the feedback following the session. JoAnna speaks with conviction, clarity and humour and we would welcome her back to speak with us any time.

– Marty Jovic/Partner Sponsor - GLEE@PwC (PwC’s LGBTI Network)

A massive thank you JJ for contributing to yesterday’s Masterclasses. It was such a lively and important conversation and we have been inundated with feedback from the community saying how valuable it was. Thanks so much for your important and considered contribution. I loved your perspective on all the questions. All my thanks again!

– Olivia Ruello/ Business Chicks

JJ was brilliant! The staff and executives found it incredibly informative and entertaining. It’s amazing how much she was able to deliver in a 1 hr session! JJ is a pleasure to interact with, she really brings out the best in people and encourages introspect.

– Mandy McPhee/ NASDAQ

JoAnna was the closing speaker at our TEDxMelbourne 2016 event. She delivered the most powerful and passionate talk of the day and ended up with a well deserved standing ovation (hard to do on a TEDx stage).

– Jon Yeo/ Licensee and Curator at TEDx Melbourne