Janine Allis is Founder and Director of Boost Juice Bars – Boost Juice started in 2000 from the kitchen table in the suburbs of Melbourne Australia, it is now the largest and fastest growing juice and smoothie chain in the Southern Hemisphere. With outlets in more countries than any other smoothie chain, and currently pursuing an aggressive international expansion strategy, Boost Juice is well on the way to achieving their aim of being the world’s most loved & favorite brand. Currently Boost sells over 1 million juices and smoothies every month and goes through more than 50 tonnes of mangoes each year.
Janine’s desire to own her own business led her to look at the retail market and review what the market was lacking as a consumer. Janine and her husband, Jeff tried a number of businesses like publishing and touring comedians, but nothing truly got the business juices flowing. That was until they noticed there was a lack of truly healthy fast food in the market place. Janine did extensive research world-wide and started to develop a business concept that was different to anything else in the world. Her vision was to do retailing differently, delivering a unique customer experience based on the ‘love life’ philosophy of Boost.
Janine has experience across a wide range of industries. Janine’s leadership style is natural, warm, giving and extremely demanding. This has created a high performance culture in her business, which has achieved amazing results. People are extremely motivated by her to achieve amazing results. Janine describes herself as having a very ‘hands on’ approach toward the running of Boost Juice, which has enabled her to fully understand and develop the growing business. She now recognises that her role currently is less of a manager and more of a leader.
Boost has won numerous prestigious awards, over the years including, being inducted into the ‘My Business’ Hall of Fame, ARA Retailer of the Year in 2007 and Amex Franchisor of the Year in 2005. In 2004 Janine was also recognised as Telstra Australia Business Women of the Year, just to name a few.
Janine is an advocate for a healthy lifestyle – she maintains a 5 day a week yoga practice as well as a very average surfer and tennis player… but loves it.