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Dom Price is a Work Futurist, team obsessive, and Partner at Be Luminous — and someone who has lived the chaos of scaling a business from the inside out. Joining Atlassian as employee #600, Dom stayed for 12 years as their resident Work Futurist, helping grow the company to over 16,000 people globally. That’s not theory — that’s scar tissue.
Dom operates at the intersection of tech and humans, and his mission is simple: upgrade the human operating system of how we work. Because as he’ll tell you, “a fool with a tool is still a fool… you’ve just made them faster.” In a world drunk on AI and the next shiny solution, Dom is the pragmatic voice asking whether your people are actually set up to use it well — driving change that’s sustainable, not just spectacular.
As a keynote speaker, Dom doesn’t trade in polished frameworks or borrowed wisdom. He shares real, lived experience — the messy, hard-won kind — which is exactly why he’s in demand. Less thought leader, more battle-tested practitioner.
Co-creator of the Atlassian Team Playbook, TED speaker, and advisor to C-suite leaders globally. Dom believes that work — and life — should be about thriving, not just surviving. A keen traveller and veteran of 53+ countries, he calls Australia home. Manchester made him. The rest? Still very much in progress.
