Dan Gregory is an author, educator, and social commentator. He is the President and CEO of The Impossible Institute™, an innovation and engagement organisation founded to make what’s not… possible.
Dan’s specialization is human behavior – our motives, drives and belief systems, the things that make us buy, the things that make us buy in and the things that pull our strings.
Dan has helped develop new product lines for Coca-Cola and Unilever, invented new media formats for Murdoch Magazines, created interaction systems for categories as diverse as fast food chains and government departments and launched internal and external engagement campaigns for companies as varied as Aussie Home Loans, the National Rugby League, News Ltd, Vodafone and MTV.
He has worked as a director and lecturer at Australia’s premier creative school, AWARD, taught post-graduate students at Macquarie and Sydney Universities as well as privately coaching and mentoring CEOs and non-executive board members.
Dan is a captivating speaker whose business acumen is matched by a rapier wit and rare human insight gained during a three year sabbatical working on the US and UK stand-up comedy circuits – skills put to great use in front of 1.4 million viewers as a regular on ABC.
Not only is he wildly entertaining, the information presented is relevant and thought-provoking. We all walked away with valuable, timely information that was immediately useful as well as having great significance in its long term applicability.– Johnson and Johnson
Anybody who can attend Dan’s presentations should consider themselves very privileged.– Macquarie University
Rarely have I heard anybody articulate their thoughts with such clarity and vision. His intelligence and insight provides a much greater understanding of how to engage your customers, consumers and the community. I would whole heartedly recommend Dan, you will never be disappointed.– Horticulture Australia Ltd
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