Bernard Salt

Bernard Salt

Futurist  |  Analyst  |  Advisor  |  Commentator  |  Author
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About Bernard

“Bernard Salt is widely regarded as one of Australia’s leading social commentators by business, the media and the broader community. Bernard heads The Demographics Group which provides specialist ...”

Bernard Salt is widely regarded as one of Australia’s leading social commentators by business, the media and the broader community.

Bernard heads The Demographics Group which provides specialist advice on demographic, consumer and social trends for business. Prior to that Bernard founded KPMG Demographics.

He writes two weekly columns for The Australian newspaper and is an adjunct professor at Curtin University Business School.  Bernard also holds a Master of Arts degree from Monash University.

Bernard Salt is one of the most in-demand speakers on the Australian corporate speaking circuit and has been so for more than a decade.

He is perhaps best known to the wider community for his penchant for identifying and tagging new tribes and social behaviours such as the ‘Seachange Shift’, the ‘Man Drought’, ‘PUMCINS’ (pronounced pumkins) and the ‘Goats Cheese Curtain’.  He was also responsible for popularising smashed avocados globally.

Bernard has popularised demographics through his books, columns and media appearances. His body of work is summarised in six popular best-selling books. Bernard appears regularly on radio and television programs and recently hosted a business television program “The Next Five Years” on SkyNews Business Channel 602.

He was awarded the Member of the Order of Australia (AM) in the 2017 Australia Day honours.

 

Bernard's books

More Decent Obsessions: The Small Things That Tell the Big Picture

More Decent Obsessions: The Small Things That Tell the Big Picture

In More Decent Obsessions Salt channels our innermost thoughts and helps us understand ourselves a little bit better. If not Salt, then who else would tell the Australian people the truth about the Goat’s Cheese Curtain, ticket etiquette at the deli counter or how to navigate the introduction of the unisex loo?

Decent Obsessions: Why it’s okay to sweat the small stuff

Decent Obsessions: Why it’s okay to sweat the small stuff

Decent Obsessions is a rollicking — some might say slightly obsessive — journey through the manners, the mores and the minutiae of modern life.

The Big Tilt

The Big Tilt

From the bestselling author of The Big Shift, The Big Picture and Man Drought comes a witty and animated examination of the decade to come.

Man Drought: And Other Social Issues of the New Century

Man Drought: And Other Social Issues of the New Century

Why are there so many single women in their 30s? What’s an OFFAL? In this entertaining book, bestselling author Bernard Salt answers these and many other pressing questions about contemporary Australia. Drawing on current census data and his own research, he presents a quirky and enlightening tour through the world we live in today.

The Big Picture: Life, Work and Relationships in the 21st Century

The Big Picture: Life, Work and Relationships in the 21st Century

Bernard Salt tackles countless social and demographic questions currently facing Australia. He monitors and interprets those factors that have a bearing on where we live, when we marry and how we work. This is a book that looks at both the minutiae and the motivational forces, the shape the Australian community.

The Big Shift

The Big Shift

A lucid and vibrant exploration of the Australian continent and its people. Salt brings to life the shifts and shuffles that are impacting on the way in which Australians are settling their continent.