Abbie White

Abbie White

Australia's Most Dynamic and In-Demand Sales Expert
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About Abbie

“Abbie White is a mover and shaker and one of Australia’s most dynamic sales experts. With over 15 years of experience in sales and sales management, Abbie’s proven track record includes assisting ...”

Abbie White is a mover and shaker and one of Australia’s most dynamic sales experts.

With over 15 years of experience in sales and sales management, Abbie’s proven track record includes assisting in the delivery of over $500M in sales and specialising in the corporate IT sector.

Prior to founding Sales Redefined, Abbie was appointed as National Sales Manager at IBM, where she managed a $100M AUD portfolio and successfully catapulted the ANZ region from the lowest to highest performing, globally. Abbie’s radically fresh approach is based on modern (and proven) approaches to sales including online lead generation (sales funnels), high performance sales and customer-centric sales strategy and training.

Abbie’s superpower is being the marriage counsellor for sales and marketing in order to deliver an astronomical ROI. Leveraging this superpower, she’s achieved in excess of 2000% + ROI on lead generation campaigns for leading Tier 1 global corporations.

Watch Abbie in action

What people say about Abbie

Abbie delivered an outstanding key-note for our conference, working with our Leaders to identify real actions they could take to better build high performing sales teams. She invested time to understand our business and needs, and tailored her content beautifully. Abbie brought great energy to our event – she was relatable, knowledgeable and challenged our Leaders to think differently about the roles of sales & marketing in today’s environment. We’re looking forward to doing further work with Abbie and the Sales Redefined team.

– Thermomix

“Thanks once again for a very professional and well-delivered sales enablement session. Thank you, especially for your agility and ability to adapt your message and draw parallels to our strategy and to our people leader development programs.”

– EnerSys

“A great upbeat presenter, who knows her topic and engages well with her audience.”

– Westpac

“Abbie White is a force. Her presentation style is so engaging, informative and fun and she transcends any limitations posed by delivery in the virtual world. Her recent Masterclass for Business Chicks – How to influence clients and keep sales happening, was delivered to hundreds of hundreds of women in our community with huge success. Abbie makes every viewer feel like she is uniquely talking to them and receiving a deep and tangible learning experience. We always get so much feedback on Abbie’s work with us and demand from the community that we bring her back time and time again! Which we love to do. Abbie is a true leader in her field, a thought leader for our times and the execution master.”

– Business Chicks