Abbie White

Smarketing Expert | Australia's Most Dynamic and In-Demand Sales Expert

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About Abbie

“Abbie White, Australia’s most in-demand sales dynamo, redefines sales for the digital era. As the CEO and founder of Sales Redefined, her superpower is being the marriage counsellor for sales and ...”

Abbie White, Australia’s most in-demand sales dynamo, redefines sales for the digital era. As the CEO and founder of Sales Redefined, her superpower is being the marriage counsellor for sales and marketing to bridge the gap, yielding 2000%+ ROI on lead-generation campaigns.

Abbie has facilitated over $500M in sales, with over 15 years of experience in the trenches, working with leading companies such as CBA, Telstra, and IBM.

Prior to Sales Redefined, she held the position of National Sales Manager at IBM, overseeing a $100M AUD portfolio and transforming the sales performance of her team.

Abbie is a sought-after thought leader, Forbes Australia Contributor, as one of only two LinkedIn Sales Insiders for APAC.

Abbie is known for her infectious energy and keynotes that aren’t just inspiring—they’re actionable, equipping teams with realistic and immediate strategies for tangible growth.

Her background in Business Management and Positive Psychology, coupled with emotional intelligence certification, make Abbie a superfood for business growth.

Watch Abbie in action

Abbie White Showreel

Abbie White Showreel

ABBIE WHITE | Inspire Speakers

ABBIE WHITE | Inspire Speakers

What people say about Abbie

We thoroughly enjoyed the Future of Sales content. The session structure was fresh, and the content was rich in real-world experience, delivered with equal part’s candour, and enthusiasm. Thank you for setting the tone and raising the bar in conference keynote sessions.

– Pierre Fabre

What stood out to us was the level of detail Abbie went into to really understand our business, the team and exactly the outcomes we desired for our conference.

Abbie was phenomenal at getting our teams engaged, creating instant traction with live activities and ensuring everyone walked away with achievable and realistic goals while being fully motivated and entertained.

– Frontline Recruitment

Abbie delivered an outstanding key-note for our conference, working with our Leaders to identify real actions they could take to better build high performing sales teams. She invested time to understand our business and needs, and tailored her content beautifully. Abbie brought great energy to our event – she was relatable, knowledgeable and challenged our Leaders to think differently about the roles of sales & marketing in today’s environment. We’re looking forward to doing further work with Abbie and the Sales Redefined team.

– Thermomix

“Thanks once again for a very professional and well-delivered sales enablement session. Thank you, especially for your agility and ability to adapt your message and draw parallels to our strategy and to our people leader development programs.”

– EnerSys

“A great upbeat presenter, who knows her topic and engages well with her audience.”

– Westpac

“Abbie White is a force. Her presentation style is so engaging, informative and fun and she transcends any limitations posed by delivery in the virtual world. Her recent Masterclass for Business Chicks – How to influence clients and keep sales happening, was delivered to hundreds of hundreds of women in our community with huge success. Abbie makes every viewer feel like she is uniquely talking to them and receiving a deep and tangible learning experience. We always get so much feedback on Abbie’s work with us and demand from the community that we bring her back time and time again! Which we love to do. Abbie is a true leader in her field, a thought leader for our times and the execution master.”

– Business Chicks