Abbie White

Abbie White

Smarketing Expert  |  Australia's Most Dynamic and In-Demand Sales Expert
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About Abbie

“Where strategy meets execution in high-performance sales and GTM teams.  Abbie White is one of Australia’s most in-demand keynote speakers and a revenue strategist specialising in ...”

Where strategy meets execution in high-performance sales and GTM teams. 

Abbie White is one of Australia’s most in-demand keynote speakers and a revenue strategist specialising in Growth-Execution; bridging the gap between strategy and execution by aligning revenue-generating teams to execute faster, smarter and drive growth.

As CEO of Sales Redefined, she’s unlocked $500M in revenue and delivered 2000%+ ROI through lead generation campaigns with multimillion-dollar outcomes.

Trusted by ASX 200 and Fortune 500 brands like CBA, IBM and Telstra, and a LinkedIn Top Voice, Abbie equips all revenue-generating teams — from sales and marketing to franchisees, GTM leaders and channel partners — to align, adapt and execute in the AI age.

Known for her infectious energy, relatability and customised approach, Abbie crafts keynotes to uniquely engage each audience which ignites momentum in the room and drives commercial impact long after the event.

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What people say about Abbie

Abbie was warm, highly professional, and a pleasure to work with. She went above and beyond to tailor her presentation to our audience, ensuring it truly resonated. The outcome was outstanding, and we would not hesitate to recommend her.

– Proloan (Aust) Pty Ltd

10/10 – Abbie and the team at Inspire were an absolute joy and privilege to work with, from beginning to end. The team is reliable, diligent and is able to work with us during our complicated events planning process. It is always a pleasure to work with like-minded individuals that want the best for our audiences. Events can be extremely tough to work with, but people like Abbie and the team at Inspire make it a lot easier!

– Elders Real Estate

We thoroughly enjoyed the Future of Sales content. The session structure was fresh, and the content was rich in real-world experience, delivered with equal part’s candour, and enthusiasm. Thank you for setting the tone and raising the bar in conference keynote sessions.

– Pierre Fabre

What stood out to us was the level of detail Abbie went into to really understand our business, the team and exactly the outcomes we desired for our conference.

Abbie was phenomenal at getting our teams engaged, creating instant traction with live activities and ensuring everyone walked away with achievable and realistic goals while being fully motivated and entertained.

– Frontline Recruitment

Abbie delivered an outstanding key-note for our conference, working with our Leaders to identify real actions they could take to better build high performing sales teams. She invested time to understand our business and needs, and tailored her content beautifully. Abbie brought great energy to our event – she was relatable, knowledgeable and challenged our Leaders to think differently about the roles of sales & marketing in today’s environment. We’re looking forward to doing further work with Abbie and the Sales Redefined team.

– Thermomix

“Thanks once again for a very professional and well-delivered sales enablement session. Thank you, especially for your agility and ability to adapt your message and draw parallels to our strategy and to our people leader development programs.”

– EnerSys

“A great upbeat presenter, who knows her topic and engages well with her audience.”

– Westpac

“Abbie White is a force. Her presentation style is so engaging, informative and fun and she transcends any limitations posed by delivery in the virtual world. Her recent Masterclass for Business Chicks – How to influence clients and keep sales happening, was delivered to hundreds of hundreds of women in our community with huge success. Abbie makes every viewer feel like she is uniquely talking to them and receiving a deep and tangible learning experience. We always get so much feedback on Abbie’s work with us and demand from the community that we bring her back time and time again! Which we love to do. Abbie is a true leader in her field, a thought leader for our times and the execution master.”

– Business Chicks