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Ingrid Maynard is a commercial transformation authority and sought-after keynote speaker with more than 25 years’ experience reshaping performance inside complex B2B organisations across Australia and New Zealand.
She has partnered with some of the region’s most respected and iconic brands, working alongside executive teams, boards, and senior sales leaders to drive measurable commercial improvement in high-stakes environments. From construction and professional services to enterprise B2B organisations, Ingrid has been trusted to step into businesses where performance matters and results are non-negotiable.
But Ingrid’s work goes beyond performance improvement. She is out to change the status quo and the future of sales itself. She believes the time is ripe for a revolution: one that redefines how organisations think about customers, profit, and commercial leadership.
Her work challenges the outdated, pressure-driven models of selling and equips the next generation of market leaders to embrace customers and key stakeholders as long-term value partners, not short-term transactions.
Ingrid understands the pressure leaders carry. In roles where quarterly targets define momentum and margins are constantly tested, there is no room for surface-level thinking.
Her work is grounded in commercial reality, not theory alone. What sets her apart is her ability to diagnose structural issues quickly: value leakage disguised as “good service,” strategic drift masked as busyness, hero cultures mistaken for high performance. She brings clarity to complexity and replaces reactive sales pressure with disciplined, repeatable performance systems.
Her proprietary The Sales Revolution™ Framework underpins this work, a seven-stage commercial transformation journey that moves organisations from blindness and fragility to clarity, alignment, and market magnetism. On stage, Ingrid is direct, commercially sharp, and deeply practical. She doesn’t deal in hype. She equips leaders with the thinking and frameworks required to build performance that lasts.
