The Purpose of Purpose

Less than a year ago a group of 181 chief executives from the largest companies in the world released a statement basically tearing up the rule book when it comes to capitalism. They argued that it’s time for companies to care about more than just shareholder returns, and that they had a larger responsibility to…

What Does a High Performing Team Look Like?

Obviously, every team will have its own nuances but, by and large, all high performance teams have three commonalities: 1. An absolute clarity of purpose People can’t work at their highest standard if they are unsure of what they are working towards. Organisations with truly high performing teams have a crystal clear purpose on an…

Julie Masters – The 3 rules of epic storytelling

We are, by our very nature, storytelling creatures. It’s how we’ve been connecting since the Stone Age, when we sat around campfires sharing our stories as a way of showing vulnerability and intimacy – and we’re hardwired for it.   According to Forbes, storytelling ‘the new strategic imperative of business’. Think about what happens in…